Like many other industries, the legal industry is experiencing a fundamental transformation. The field is becoming more tech-enabled, multi-disciplinary, and data-driven, requiring different mindsets, skills, and career paths for lawyers. Higher Talent Executive Search, one of the nation’s most respected search firms in the higher education and nonprofit sectors, enlisted Impact to help develop a brand identity for its newly created Higher Talent Legal Business search division, responding to acute industry needs. Impact guided the firm through a complete rebranding process that included logo development, a new website (including wireframes, site maps, content strategy, development, and more), and maintenance. Impact also developed supportive marketing materials such as templates and social media graphics to increase the digital footprint of Higher Talent Executive Search.