dfusion

Client Category: Nonprofit

Service Category: Graphic + Web Design; Branding

dfusion, a nonprofit that creates health and wellness interventions, sought a creative firm to conduct a complete rebranding of their visual identity including their logo, tagline, and website. Impact guided the woman-owned small business through an extensive “Persona Exercise” to establish and understand their potential customers, partners, and distributors and their underlying motivations for engaging with dfusion. In addition to the re-branding and website work, Impact created a style guide to ensure brand consistency, developed a capabilities statement, business cards, PowerPoint template, social media banners, and website favicon.