CDC’s Division of Overdose Prevention and CDC Foundation
Client Category: Government
Service Category: Graphic + Web Design; Marketing + Communications Strategy; Photo + Video; Writing + Editing; TA and Training; Research Translation;
Impact is supporting a joint venture with CDC’s Division of Overdose Prevention and the CDC Foundation on an initiative to bring together multisectoral partnerships in jurisdictions to end the opioid overdose crisis. Impact’s work includes collaborating on a Public Health and Safety Team (PHAST) toolkit as well as creating a brand identity including a logo and branded presentation; design direction for the toolkit and dynamic web site with easy-to-use checklists and fact sheets; and a series of web-based videos and e-learning modules to support local jurisdictions by increasing coordination to reduce opioid overdose deaths. For example, Impact created an animated video to explain how PHASTs and Overdose Fatality Review (OFR) teams can be used together to analyze aggregate and case-level data in jurisdictions to identify opportunities to implement and improve overdose prevention which was presented to nationwide stakeholders by CDC staff.
PHAST Toolkit
Impact is also supporting CDC in the dissemination of project materials including development of a social media toolkit with “plug and play” sample content and graphics for cross-promotion by partners and key stakeholders, and additional promotional assets such as infographics, videos and trailers. Impact is also supporting CDC with website hosting, web security and online web training. This work won a Muse International Creative Award.