iLynx

Client Category: Business

Service Category: Graphic + Web Design; Branding

iLynx, a DC Metro-based IT consulting company partnering with federal and state and local government, engaged the services of Impact to reinvigorate, reimagine, and ultimately rebrand its visual identity. The current logo and design language did not align with the company’s cutting-edge technology services and innovative approach, so Impact used a new vibrant and engaging color palette of purples, oranges and pinks. The new brand mark is modern and reflects the interconnected partnership iLynx develops with each client. In addition, Impact designed and implemented a responsive website showcasing iLynx’s expertise and case studies, speaking to varied audiences, and positioning them to grow in both existing and new markets. To futher support iLynx’ business development efforts, Impact created fact sheets, a capabilities statement, and business card.