Impact Marketing + Communications provides both creative copy writing and technical writing. But whatever the subject or format, marketing principles always define how we wield the written word.
We seek to understand two essential questions:
• Who are you trying to reach?
• What action do you want your audience to take?
Answers to questions like these help us determine the right style and content to help your organization connect with its target audiences. This strategic approach to the written word is why we have been so successful writing for diverse industries and audiences. In addition, Impact’s eagle-eyed editors are fully versed in Government Printing Office, AP, and Chicago style.
Impact is particularly adept at technical writing. Our team of writers and editors has a proven record of distilling complex scientific and technical information into succinct, plain-language communication. For our health communications writing, we know that our words can save lives, and we don’t take that lightly. We use the evidence-based quality assurance approach.
The NQC animated video we created for the in+care Campaign is a great example of our skill in this area. The video was highly successful in communicating the complex interaction between lack of engagement or retention in care and the increased infectiousness of HIV/AIDS. We achieved this success by ensuring that this important message was presented in an understandable, succinct, and emotionally evocative way with vibrant graphical depictions of data and a carefully scripted storyline.
The dissemination materials Impact creates for the SPNS program also highlight our capabilities in this area. For the past several years, Impact has been responsible for analyzing findings from SPNS pilot projects. As discussed previously, our writers synthesize findings from those interventions and translate them into a number of educational resources and tools.
Impact’s writers believe in the power of a carefully chosen word or phrase to move people to action. We are truly passionate about creating all kinds of exceptional written materials.
+ Fact sheets
+ Sales letters
+ Press releases
+ Media kits
+ Web copy
+ Blog posts
+ Social media content