IMC created an award-winning instructive promotional video for RDE Systems’ MyHealthProfile, a web-based patient health record for medical appointments, diagnoses, prescriptions, and other personal information. This video entry was part of a statewide design challenge created by the New York eHealth Collaborative, the winning design rolled out for full statewide dissemination and implementation.

The challenge in creating this relatively brief video was to communicate technical information in an easy-to-understand way. After watching this video, patients of varied technical literacy levels needed to comprehend how the application works and how it benefits them. Similarly, clinicians needed to understand and buy-in to the platform’s capabilities, promise, and seamless design. Both consumer and professional audiences needed to be reassured that it would adequately protect their privacy.