Case Studies

The White House
Amplifying Constituents Voices to Inform a National Strategy

The Challenge

The White House wanted to secure meaningful constituent feedback from affected communities to inform policy creation for the first-ever National HIV/AIDS Strategy. Senior White House staff members were planning to launch a 14-city national town hall campaign, but they needed a way to capture the outcome of those meetings in a succinct and actionable way.

Our Solution

Impact Marketing + Communications recommended a content analysis segmented by the President’s three primary goals for the Strategy. We attended town hall discussions, combed through meeting transcripts, reviewed Web and e-mail submissions, and wrote a report summarizing the findings.


After analyzing contributions from 4,285 community participants, as well as 267 hard-copy written submissions and 719 Web submissions, from across 46 states, three territories, and the District of Columbia, Impact created Community Ideas for Improving the Response to the Domestic HIV Epidemic: A Report on a National Dialogue on HIV/AIDS.

This report served as the primary instrument for soliciting public feedback, ultimately informing the development of the National HIV/AIDS Strategy recommended by the Presidential Advisory Council on HIV/AIDS. It also was named “Best Custom Publication” by The Association of Women in Communications

“[In] a series of 14 community discussions in cities across the country … faith-based organizations and businesses, schools and research institutions, people living with HIV, and concerned citizens, [are] gathering ideas on how to target a national response that effectively reduces HIV infections, improves access to treatment, and eliminates health disparities. And we are encouraged by the energy, the enthusiasm, and great ideas that we’ve collected so far.”

—President Barack Obama

“[We] intend for this community report to provide a baseline for the status of the domestic epidemic and serve as a planning tool and resource for federal, state, and local agencies.”

—Press Release issued by the Office of National AIDS Policy

Related Expertise

Strategy + Management
Writing + Editing
Marketing + Branding

Related Services

Market research
Strategy development
Content analysis

Related Industries + Issues

Health care
Public health
Federal Policy