Case Studies

SouthernSun Asset Management
Branding a Rising Sun in International Investments

The Challenge

SSAM-logo-img.gifCook Mayer Taylor Investments, founded in 1989, has built a reputation for a hands-on, research-driven investment approach grounded in a commitment to its clients. Though best known for its success in the domestic small cap arena, it has grown considerably in recent years and has begun investing for institutions and high net worth clients around the world. In light of this expansion, Cook Mayer Taylor brought in Impact Marketing + Communications to revitalize its brand image as an increasingly enterprising but still quality-focused firm.

Our Solution

Impact completely rebranded Cook Mayer Taylor Investments, transforming it into SouthernSun Asset Management. In addition to this new name, we developed a unique company logo and launched a new website, using original photography and carefully selected messaging to more effectively convey a continued dedication to client relations in the midst of expanding global visibility. Distributable materials such as printed brochures, stationery, and business cards echoed this representation as an innovative yet trusted investment firm.


SouthernSun Asset Management’s new brand identity enhanced its perception within the financial community as a dynamic firm with a strong record of success. It is continuing to expand into international markets and launch new investment strategies with the support of a growing team of analysts, making it a true leader in the field. This is proven by a number of recent achievements, including topping the list in Lipper’s Top 40 Money Managers of 2013, receiving a five-star Overall Morningside Rating in 2011, and ranking as the top-performing fund in the Wall Street Journal’s Winner’s Circle contest in 2010.

“Our new name reflects our commitment to shed light on investment opportunities at home and around the globe, and our dedication to client relations, operational best practices, and regulatory transparency.”

— Michael W. Cook Sr., Founder, Chief Executive Officer, and Chief Investment Officer of SouthernSun Asset Management

Related Expertise

Strategy + Management
Marketing + Branding
Graphic + Web Design
Writing + Editing

Related Services

Website design
Graphic design
Project management

Related Industries + Issues