Case Studies

Impact and HIV: A Call to Action, a Will to Care
20+ years of Public Health Communications

The Challenge

Impact Marketing + Communications began in the early days of the HIV/AIDS epidemic, growing out of a desire to respond to this devastating and seemingly unstoppable disease. Armed with an MBA in marketing, our CEO Richard Seaton helped write some of the first grant applications for hospitals and health clinics across the country in what would become the Ryan White HIV/AIDS Program, the largest domestic provider of HIV/AIDS care and services.

That work for front-line providers grew into consulting directly for the Department of Health and Human Services, Health Resources and Services Administration’s (HRSA’s) Bureau of Primary Health Care. It involved creating and disseminating health communications materials and strategy. In 1996, Impact was formally incorporated, and the following year the Ryan White HIV/AIDS Program moved to the newly created HRSA HIV/AIDS Bureau, where it continues to reside today.

Impact has remained a federal contractor for the HIV/AIDS Bureau, but much as the HIV/AIDS epidemic and means of communicating and sharing ideas have changed, our approach has evolved. Some consistencies throughout the years, however, have been:

  • Exceptional federal rankings of our project management and the high quality of our materials and dissemination reach;
  • Our in-depth knowledge of HIV and its many nuances, including medical complications, comorbidities, and affected populations;
  • Our familiarity with the law, its legislative mandates, and how it interacts with other health care policies; and
  • The far reach of our health care contacts, from programming and research to outreach and care delivery.

Impact perfectly blends what we know with who we know to maximize visibility, stay on top of trends, market and disseminate materials, and achieve real and tangible results.

As HIV has grown into a more chronic disease and one affecting increasingly minority populations, our areas of specializations in the health care arena have also grown. We’re readily covering cross-cutting topics such as substance abuse and mental health, social media in health communications, 340b pharmacy compliance issues, minority health, nutrition and metabolic diseases, aging, oral health, women’s health, poverty, and homelessness.

We understand that communicating about health care to a wide audience necessitates a unique ability to distill complex clinical and research information into succinct and audience-appropriate language. Competing for attention in today’s busy environment means creating visually engaging products that quickly catch—and hold—an audience’s attention and truly resonate with them. Creating health behavior change means understanding your audience, what drives them to action, and what their core values and obstacles are.

We’ve been on the front lines. We’ve been behind the scenes. We know how to connect. And we blend all of those experiences in everything that we do.