The Health Resources and Services Administration (HRSA) HIV/AIDS Bureau’s Ryan White HIV/AIDS Program grew out of the 1986 AIDS Service Demonstration Grants and was enacted in 1990, long before electronic records and the Internet were widely used. As such, much of the knowledge and stories from the early years of the Program resides solely in the hearts and minds of the HRSA administrators and front-line providers who fought the HIV/AIDS epidemic during that time. To prepare for an expected surge of retiring baby boomers in the near future, HRSA wished to capture and preserve this invaluable institutional knowledge about the Program. Their initial concept was to package this information as a coffee-table book.
Given typical production time for printed materials and the fast-paced changes in today’s medical world, Impact Marketing + Communications recommended that HRSA consider a different medium for the project: a living history website—where information could be added and updated regularly. Impact painstakingly researched archives and Congressional records, and also interviewed seminal players in the Program’s early narrative. After collecting more than two decades’ worth of historical data and stories, Impact carefully selected information about the Program chronicling the following:
A Living History website has become a go-to resource for training incoming HRSA project officers, as well as for educating students in various health care fields. The website’s videos, in particular, have been shown at many national conferences and federal interagency meetings. They have been used to jump start patient support group discussions and to inform continuing education for providers. Because the downloadable videos and other resources reside on the Web, HRSA was able to achieve a wider reach for the stories behind the Ryan White HIV/AIDS Program, tapping into a significantly broader audience than was initially expected.
“The quality of Impact’s work [on the Living History site] was exceptional.”
—Kelley Weld, Project Officer, Health Resources and Services Administration HIV/AIDS Bureau
Strategy + Management
Digital + Graphic Design
Writing + Editing
Videography + Photography
Writing and editing